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BOBSTA SEMINAR BOOKING

Your academy deserves software as considered as your courses.

BOBSTA is the all-in-one platform built for training businesses, seminar providers, & course administrators. Automate your bookings, payments, communications, & reporting — so your team can focus on delivering exceptional training, building customer relationships, & growing revenue rather than managing spreadsheets, chasing payments, or sending manual emails.

24/7Online booking
ZeroDouble-bookings
100%Automated reminders
5 minAverage booking time
Dashboard
Bookings today24
Fill rate87%
Confirmed
Pending
Confirmed
OUR STORY

Built by the people who understand your business.

20+ years working alongside
training academies

BOBSTA was shaped by over 20 years of working alongside training academies — understanding your challenges, and learning what actually matters when you're running courses, managing delegates, and growing a training business.

Every feature exists because someone like you asked for it. Every workflow was refined until it felt right. This isn't software built for you by strangers. It's software built with you, by a team that's been in your world working alongside you.

Built for professional training businesses

Hair & Beauty Education Professional Certification Multi-Location Training Industry Seminars Membership Events
WHY BOBSTA

Training businesses run on relationships. BOBSTA handles the rest.

Every booking, beautifully organised

From the moment a customer discovers a course, BOBSTA captures their booking instantly, confirms their place automatically, and keeps your availability perfectly up to date — no back-and-forth required.

Delegates who arrive informed and ready

Personalised reminders go out automatically before every course — by email and SMS — so your delegates show up prepared, your fill rates stay high, and your team doesn't lift a finger.

Your revenue, always in clear view

Outstanding invoices surface automatically, every transaction is tracked from the moment it lands, and your monthly reports are ready in seconds — not hours.

FEATURES

Everything your training business needs, in one place.

Online Booking, 24/7

Customers discover and book courses at any time — no phone calls, no waiting, no manual processing.

Flexible Pricing

Standard rates, group discounts, session-based pricing, and member rates — all applied automatically at checkout.

Automated Reminders

Every delegate receives a personalised email or SMS reminder before their course, sent at the lead time you choose.

Built-in Loyalty Programme

Reward your trade customers with points based on your commercial relationship. They redeem them on training courses — no third-party app needed.

Gold & Platinum Membership Tiers

Give your best customers a tier that means something. Gold and Platinum members get discounted pricing applied automatically (if offered) and exclusive Early Access to new programmes.

Intelligent Waitlists

Full courses still capture demand. When a place opens up, the next customer is notified automatically.

Multi-Location Calendar

Manage courses across every city in one colour-coded calendar — from daily view to monthly overview.

Post-Course Feedback

A personalised survey goes to every delegate the evening after their course — automatically, with visual results in your dashboard.

Revenue & Business Reports

Five reporting views covering revenue, trends, popularity, cancellations, and customer lifetime value — Excel export included.

On-Site Training Management

Schedule bespoke in-salon or on-site sessions with three payment modes: IST Points, Complimentary, or Invoice — with automatic invoice emails included. Some clients even use this feature as a Field Service Management (FSM) System.

Booking Reassignment

Move delegates to a new date in seconds — seat counts update, the waitlist is promoted, and delegates are notified automatically.

Complete Customer Records

Every customer's full history, loyalty balance, and notes in one place — searchable in seconds.

Total Audit Accountability

Every admin action permanently logged with timestamp and user — full accountability, zero effort.

Deposits & Payment Plans

Let customers secure their place with a deposit and pay the balance later — with Klarna instalment options built in at no extra effort.

Kit Lists for Every Course

Define what delegates need to bring. One kit list per course category appears automatically on every booking record, keeping delegates prepared.

Finance Export — Xero & QuickBooks

Export your confirmed transactions straight into Xero or QuickBooks — formatted, mapped, and ready to import. Month-end finance, simplified.

One-Click Payment Reminders

See an unpaid invoice or overdue balance on a booking? Send a professional reminder email in a single click — no drafting required.

GDPR-Ready From Day One

Cookie consent, Privacy Policy, and Cookie Policy — included automatically and generated from your business details. Compliance without the extra project.

HOW IT WORKS

Two sides of one story.

While your customers enjoy a polished, professional booking experience — your team does almost nothing.

Your team
Your customer
1

Set up your catalogue

Add courses, dates, locations & pricing — once.

1

Browse & discover

Explore your full course catalogue online, anytime.

2

Bookings arrive

Confirmed and paid — no action needed from your team.

2

Book online

Select a course, choose a date, reserve a place in minutes.

3

Payments land

Every transaction tracked. Outstanding balances surface automatically.

3

Pay their way

Card, invoice, deposit, or loyalty points — flexible payment at checkout.

automatic
4

Confirmation

Instant email with booking details and a calendar invite.

automatic
5

Reminder

Email and SMS reminders before the course date.

4

Roster ready

Today's roster and fill rates on your dashboard.

6

Attend

Delegates arrive prepared and your team has everything ready.

5

Results appear

Feedback scores in your dashboard — visual, searchable, automatic.

7

Feedback

A post-course survey goes out automatically that evening.

What runs underneath

Four things running quietly
in the background.

BOBSTA bundles the whole instructor-led training lifecycle into one platform — schedule, sell, take payment, manage delegates, and deliver every academy under its own brand. The plumbing disappears so the teaching doesn't.
01 · SCHEDULE

Schedule with a glance.

Every studio, every instructor, every cohort on one calendar — colour-coded by location, conflict-detection baked in.

  • Multi-location week, day & month views
  • Recurring cohorts and series in two clicks
  • Duplicate, reassign — no spreadsheet round-trip

"I plan eight studios from one screen now. We've cut scheduling time by maybe 80%."

— Marta L., Selene Academy
This week · 4 locations312 BOOKINGS · 94% FILL
10:00
Balayage Lvl 2MAN · 12/12
Lash FoundationsLDN · 9/10
Brow MasterclassLDS · 8/8
13:00
Cutting IntensiveMAN · 6/8
Colour TheoryMAN · 10/12
15:00
Aesthetics D1LDS · 14/16
Open DayMAN · waitlist
02 · BOOKINGS

Bookings on autopilot.

Branded public booking pages with real-time seat counts, automatic waitlists, and the small UX details that turn lookers into bookers.

  • Public booking pages skinned to each academy
  • Live capacity, waitlists and seat-promotion
  • Mobile-first checkout — no app needed

"Bookings come in overnight and they're confirmed by the time I open my laptop."

— Priya R., Atelier 14
Selene Academy
Autumn term · Manchester
Balayage Level 26 weeks · 8 sessions · Marta L.
£1,240
11 of 12 seatsStarts Mon 16 Sep
Book your seat →
Cutting Intensive3 days · Marta L.
£890
5 of 8 seatsStarts Fri 27 Sep
03 · PAYMENTS

Payments that chase themselves.

Accept payments online, send invoices, take deposits & instalment payments and issue refunds. Set up automated reminders without any technical knowledge.

  • Deposits, full payments or instalment plans at booking
  • Polite reminder sequences for late payers
  • Reconciles cleanly into Xero & QuickBooks

"We stopped chasing payments after the second week. They just… arrive."

— Sade A., Brow Republic
Payments · Autumn term£24,140 · 7D
Imogen ReidStripe
Balayage Lvl 2
£1,240
Aisha KhanStripe
Lash Foundations
£680
Niamh O'Hara3 instalments
Cutting Intensive
£890
Due Fri
Sade AdeyemiBank
Aesthetics D1
£1,580
Reminder 2
04 · DELEGATES

One delegate record. Every course.

A lightweight CRM built around the people you teach — attendance, certificates, kit assigned, communication history, all in one place.

  • Course history and payment ledger
  • Searchable, mergeable, exportable profiles
  • Attendance and follow-up in two clicks

"I know every delegate's history before they walk through the door."

— Niamh O'H., Glasshouse Academy
NO
Niamh O'HaraActive · 3 booked · Manchester
Spent£2,420
Lifetime14 mo
Attended11 / 12
Cutting IntensiveFri 17
Colour TheoryMon 27
Bridal Hair DaySat 8 Nov
Balayage Lvl 1completed Jun

Loyalty & membership that reflect real relationships.

BOBSTA's loyalty programme rewards trade customers based on your commercial relationship — product sales, partnership tier, volume targets. Customers earn points and redeem them at checkout on training courses. Gold and Platinum tiers unlock automatic discounted pricing and exclusive Early Access to new programmes — visible only to qualifying members. Upgrade a tier in seconds from their admin profile; the platform handles the rest.

Customer · Loyalty & Membership
SA
Selene Academy
Manchester · Since 2019
GOLD TIER EARLY ACCESS
2,450loyalty points
Member pricing✓ Active
Early Access courses✓ Visible
Colour Mastery Course+150 pts
Redeemed discount−500 pts

Post-course feedback on autopilot.

The evening after every course, a personalised survey link goes to every delegate automatically. You see results in a clear visual dashboard.

Course Feedback
★★★★★
4.8 / 5.0 average
5★
4★
3★
2★
1★

47 responses collected

White-label, all the way down

Your booking page,
your brand. End of.

Customer-facing pages take your typography, your palette, your photography, your domain. BOBSTA is the engine — never the badge.

powered by BOBSTA
Selene AcademyCART · 0
Masterclass

Balayage Mastery

Three Saturdays of hands-on, instructor-led training. Small cohort, real models, your own kit included.

WhenThree Saturdays · Nov 4, 11, 18
Investment£1,240
powered by BOBSTA
MAISON HAIR CO.CART · 0
Course 04

FADES INTENSIVE

Five days. One coach. Build the bread-and-butter fades every shop needs. Kit included.

When5 days · Mon 13–Fri 17
Investment£680
powered by BOBSTA
Petal & PlumeCART · 0
Foundation course

Botanical Facial · Foundations

A gentle, plant-led introduction to clinical facial work. Small group, two long Thursdays, take-home protocols.

WhenTwo Thursdays · Nov 6, 13
Investment£420
One platform three brands three audiences
From the people who run it

It's the quiet that's the giveaway.

"
We replaced four tools and an unholy spreadsheet. The Sunday-night panic just… stopped. Two months in I can't remember the last time someone in admin emailed me about a no-show.
Marta LindqvistFounder · Selene Academy
8 instructors · 3 studios · 412 courses/yr
"
Our cohorts fill before we publish them now, because returning delegates get a quiet email the day BOBSTA opens the next term. That's it. That's the whole loyalty programme.
Dr Kemi OwenDirector · The Aesthetics School
Switched from Eventbrite + Mailchimp + a Notion
"
The thing I didn't expect — students assume the booking page IS our website. They never see BOBSTA. They see us. That matters in this industry more than anyone gives it credit for.
Priya NairHead of School · Maison Hair Co.
Three locations, one brand
"
Before BOBSTA, we were managing every booking by hand — spreadsheets, confirmation emails, reminder texts. Now our customers book online, get reminded automatically, and we spend that time on our courses instead of our inbox. It's transformed how we run the business.
Sarah H., Director
★ ★ ★ ★ ★
Pricing

Priced by the courses you run, not the seats they fill.

No per-delegate fees. No per-instructor fees. Just a flat monthly tier based on the size of your catalogue. Cancel any month.


Every seminar business is different, so we're happy to be flexible with pricing. If you have specific requirements, operate a charity or not-for-profit organisation, or simply need something a little different, let's have a chat.

The prices shown below are intended as a guide rather than a fixed tariff. We don't believe in hard-selling or high-pressure sales tactics—it's just not our style. If you'd like to explore what BOBSTA could do for your business, get in touch and we'll see what works for you.

Monthly Annual Save 2 months
Studio

Studio

For a single academy finding its footing.

£179/ month

Up to 15 active courses

  • 1 location
  • Stripe payments
  • Email reminders
  • Branded booking page
  • Survey & feedback
  • Email support
Talk to us →
Enterprise

Enterprise

For multi-location groups and faculty networks.

Custom

Unlimited courses

  • Unlimited locations
  • Multi-brand white-label
  • Custom integrations
  • SSO + permissions
  • Dedicated CSM
  • Priority support
Talk to us →
Frequently asked

Questions we hear most.

Researching software for your academy? Here's what most teams ask before booking a demo.

Don't see your question?

Ping our team. We answer in plain English, usually within a couple of hours.

HELLO@BOBSTA.CO.UK →

BOBSTA is a booking, payments and delegate-management platform built specifically for academies and training providers running instructor-led courses. It replaces the patchwork of spreadsheets, Eventbrite, Stripe links and email reminders most academies still cobble together.

Multi-location training businesses — beauty academies, skin & laser clinics, professional development programmes, skills and trade schools — anyone selling instructor-led seats and wanting one quiet system instead of seven loud ones.

Eventbrite is a one-shot ticket seller; Calendly is a 1:1 meeting scheduler. Neither understands cohorts, instalment payments, attendance, certificates, or multi-location instructors. BOBSTA does — and it does it under your brand, not theirs.

We're not an LMS. We don't host courseware or run online assessments. We handle the business side — scheduling, selling, taking payment, delegate records and the reminders in between.

Yes — each academy in your network gets its own booking site, its own custom domain, its own typography and colour palette, and its own branded transactional emails. Your customers never see the word BOBSTA.

Most academies are taking real bookings within a week. The couple of days gets you a working calendar, a connected payment processor, and a public booking page. We can handle all the on-boarding if you'd rather.

BOBSTA is priced per active academy and scales with the size of your operation rather than your delegate list. See the pricing section for the three tiers, or book a demo for a tailored quote.

Yes — Obviously on-boarding can be time-consuming, but we are happy to discuss your requirements.

BOBSTA is GDPR-compliant by design, hosted in UK & UK or EU data centres, and SOC 2 Type II certified. Delegate data is encrypted at rest and in transit.

Every paid plan includes a guided onboarding session with a real human, weekday email and chat support. Enterprise plans get a dedicated success manager.

Our commitment

Technology that's kinder
to the planet.

Every time your customers book online instead of printing forms, every reminder sent automatically instead of posted, every report generated instantly instead of photocopied — your training business gets a little greener. But we wanted to go further than that.

Carbon-neutral infrastructure

BOBSTA is hosted on a 100% carbon-neutral platform powered entirely by renewable energy, built with the latest power-efficient technologies to minimise our footprint from the ground up.

100% renewable offices

Our offices run on 100% renewable electricity and we use only sustainable or recycled products wherever available.

Beyond net zero

Through concerted carbon offsetting — including tree planting and habitat restoration — we don't just neutralise our impact. We've gone beyond net zero to become a carbon-negative business, meaning every course booked through BOBSTA actively removes more carbon than it creates.

Aina Fea Taur Nature Reserve · West Cornwall

Closer to home, we fund rewilding and native conservation at the Aina Fea Taur Nature Reserve — helping to purchase, propagate, and plant indigenous wildflowers and trees, restoring habitat that belongs to the landscape.

When you choose BOBSTA, your business gets greener too. Not through effort or compromise — just by using a platform built by people who care about what we leave behind.

Ready to stop managing and start growing ?

Join training businesses that have made the switch to smarter booking management.